Social media channels
The game is changing for marketing your business. You no longer need to spend thousands of dollars to get the message out to those that you want to do business with. Five years ago it would have cost you thousands of dollars to create a video that publicizes your expertise. Now you can create a quality video with an inexpensive, but high quality video recorder, upload it to YouTube and have millions of people see and hear your message quickly and effectively. The possibilities of promoting your business using this new media are plentiful and exciting. All you need is the energy and expertise to take advantage of it.
What is Social Media Marketing?
A strategy for promoting your business using the social media channels on the Internet. Done correctly, it is a very powerful strategy that levels the playing field for small businesses and is very cost effective. But like other marketing strategies, it needs to be part of an integrated marketing plan that includes more traditional marketing tactics as well.
Engaging in conversations that attract people to you, helping them find and develop a relationship with you long before they decide to do business with you. Social media include your blog and social networking sites such as Facebook, Twitter, LinkedIn, Google+ and YouTube. Social media utilizes audio, video, images and presentations as marketing tools.
Social media itself is NOT marketing. Social media, like your website or blog, is a means to an end, not the end itself.
- You still need a marketing plan to determine your strategy
- You still need to define and execute the right tactics to attract your ideal client and interact with them so they want to do business with you
- You still need to develop a compelling message, your differentiation and understand who you want to work with.
Social media enables you to communicate to your target market and gain visibility for your business. It is very popular right now because it:
- Levels the playing field for small businesses
- Allows you to reach your ideal client more easily 24 hours a day
- Is cost effective.
Is Social Media Marketing right for your business?
All businesses will benefit from a solid online presence. If your clients and customers cannot find you on the Internet, you basically don’t exist. Establishing a solid social media profile across the various social networks, engaging with people who are interested in what you have to say and ensuring your website / blog can be found easily by those interested, will help you generate more inbound, quality leads for your business.
If you would like more information on my inbound marketing coaching services, please contact me using the form below. Or visit the pricing and packaging page for more details to select your coaching package and get started!